Category
SEO & Search
Build Logs and Quick Wins tagged SEO & Search, newest first.
WordPress to Next.js: Why We Migrated Anyway
The WordPress site's problems could all have been fixed in place. Here's the real PageSpeed data and the honest reasoning for migrating to Next.js anyway.
Lorem Ipsum Live on a Brother's Site: Full Audit
A paid, "completed" WordPress build was still showing lorem ipsum on its Privacy Policy, Contact Us, and footer. Here's the full audit and the custom admin panel that came out of it.
How we built the Half Dev report
The decisions behind our printable scan report: why it stays in your browser, how its text is written and tested, how it prints, what it leaves out, and what we would do differently.
Half Dev Report: What You Get From Free Page Scan
We scanned our own home page and walk through every section of the report, from the three scores to the fixes, with unedited screenshots and the limits stated plainly.
How We Built a Free AI Visibility Checker
A look at how Half Dev's free SEO, AEO and GEO checkers work, from scan rules to signed share links, plus the known limits of version 1.0 and what we deliberately left out.
Add a publish and updated date to your pages
How to add meta description and Open Graph tags
How to fix your heading structure
How to Create and Submit an XML Sitemap
How to add internal links to a page
How to Fix Missing Image Alt Text
SEO audit checklist for a new site
Add FAQPage schema, with copy-paste JSON-LD
How to write answers AI tools can quote
What Is the Ideal Title Tag Length for SEO
How to check canonical tags
How to write an llms.txt file, with template
Fix: robots.txt blocking AI bots by accident
How to check if ChatGPT can see your site
How to Use a Free Site Scan for Client Audits
Learn how freelancers and agencies can use a free page scan to triage client sites, explain findings calmly, and avoid overselling what a score means.
Which basic checks fail most often (follow-up)
A follow-up scan of 97 large sites ranks all 12 basic checks by how often they fail. FAQ schema and freshness fail most, and no home page passed everything.
What your Half Dev score means
Learn how the SEO, AEO and GEO scores are built, how partial credit works, and what a score does and does not tell you about your page.
Data piece: AI-readiness scan of 97 large sites
A scan of 97 large sites shows publishers block AI crawlers while SEO and developer sites publish llms.txt. Here are the numbers, the limits and the method.
llms.txt Examples: What to Put in Yours
See five complete llms.txt files for different kinds of sites, a blank skeleton to copy, and what to leave out. Adapt the closest one to your own site.
What FAQ Schema Does and Does Not Do
Google ended FAQ rich results in May 2026. Here is what FAQ schema still does, what it never did, and whether to keep it.
Structured Data for Beginners: What to Add First
Structured data describes your page to machines. Here is what to add first, the rules to follow and how to test it.
robots.txt, sitemap.xml and llms.txt: explained
Three files, three jobs. Here is what each one does, the mistakes to avoid, and which ones your site needs.
SEO, AEO and GEO: what is the difference
SEO, AEO and GEO sound like three separate projects, but most of the work is shared. Here is where they overlap, where they differ, and what to do first.
Does Blocking GPTBot Hurt Your Google Ranking?
Blocking GPTBot will not hurt your Google ranking. A wildcard rule might. Here is the difference.
How to Allow or Block GPTBot in robots.txt
The exact robots.txt rules to allow or block GPTBot, and the other OpenAI crawlers your rule will not cover.
Complete AI Crawler List for robots.txt
The AI crawler names worth knowing, what each does, and a starter robots.txt you can adapt.
WP Site Not Indexed? 1 Checkbox Cost Us 7 Months
A WordPress site with 40+ articles got zero clicks and zero impressions for seven months. The cause was one checkbox under Settings → Reading.